Feb
18th

Happy Birthday, Barbie

Versace and Vera Wang, Barbie has been dressed by more than 70 designers, including Giorgio Armani, Christian Lacroix and Monique Lhuillier. Whats more, at the New York fashion shows in February, Mattel is staging a full-scale fashion show featuring Barbie-inspired work from 50 fashion designers.

Whens her birthday?Barbie is not 50, shes 53 isnt she??What do you possibly get the woman who has everything?!The answer to a trivia question: Who is the worlds largest clothing manufacturer?

Its supposedly Mattel, due to sales of Barbi clothing.I really have no words to admire the cutest Barbie doll.

Jan
6th

Doll power: Barbie celebrates 50th anniversary and toy world dominance

In practice, Mattel brandishes lawsuits in what the Wall Street Journal called ‘one of the corporate worlds most aggressive trademark wars.

A copywriter on the Mattel account recalls attending a meeting at which he was told to face away from the windows when he talked because spies with telescopes might read his lips.

Mattel asserted that it did not operate at the plant itself, one of its licensees did, but none the less sent an auditing team to the factory to check...

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